As someone who writes on some highly technical topics, it’s no surprise when traffic comes in from Google via searches. Writing about solving a technical solution is a fantastic way to bring in new traffic. By using common error messages and phrases, you can capture people looking to solve the same problem you already did.

There is a downside to this highly technical and targeted traffic. It usually has a high bounce rate.This is a challenge that actually hits my own site pretty heavily as I write on things ranging from interacting with APIs all the way through how life changing working in open source can become. If you aren’t familiar with what the bounce rate statistic is, it refers to:

the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Why does technical traffic bounce?

Think about the last time you used Google to solve a development problem…or if you aren’t a developer, needed to fix something. Typically you struggle at it on your own until you admit defeat, open a new tab or grab your phone, and search for the answer to your problem. You will try out the first 2-3 results to see which you like best, close out the ones you don’t need, and then follow your found solution. When you finish fixing your issue, you close that tab, and go on your way.

Congratulations, you just became a bounce statistic.

Highly Technical posts don’t retain visitors

The reason these types of posts that contain code or step-by-step solutions end in a bounce is…it did it’s job. When you write good technical content, it solves a problem and the user can go on with their task. There is nothing wrong with this type of content, as it does a couple things:

  1. Brings in targeted traffic
  2. Helps establish you as an expert in the field

So how can we tackle this problem…

1. Diversify your content

You can write posts about code and solving technical issues until the cows come home. Until you can diversify you content strategy to contain a mix of highly technical and more abstract conceptual topics, you’ll be stuck with a higher bounce rate.

You can start by alternating your post schedule to flip between a conceptual piece, and then a technical piece. Obviously, you have to be somewhat flexible here, but it’s a good start.

2. Use internal linking

Internal linking is when you link from one blog post on your site to another. This not only builds a good internal roadmap to the user, but also is a great way to generate multiple page views per visit. You can go overkill here, however. Too many internal links and the content becomes unreadable. Typically one internal link for every 200-300 words is ideal.

3. Highlight your primary categories

Your site may have 5 or 6 categories on it, but odds are you find yourself posting in 2 or 3 primary categories more often than the others. One way to keep traffic on the site is to make a good ‘Call to Action’ or ‘Visual Cue’ to what your main focus is as a content creator, and drive them towards these topics.

This can be as simple as adding a small list of your main topics to your sidebar, or adding them as a primary navigation item. By adding them to these areas, you’re identifying them as a sort of ‘Table of Contents’ as to what value you can provide to the visitor immediately.

Q&A

What’s a challenge you face with your highly technical content? What steps have you taken, or are you taking to convert this traffic into repeat visitors?

Posted by Chris Klosowski

Chris Klosowski is the Director of Technology at Sandhills Development, LLC, creators of fine WordPress plugins, and ecommerce solutions.

25 Comments

  1. I needed to thank you for this fantastic read!! I absolutely loved
    every bit of it. I’ve got you book marked to look at
    new stuff you post…

    Reply

  2. I am really happy to glance at this webpage posts which includes tons of
    useful information, thanks for providing these statistics.

    Reply

  3. I’m really impressed with your writing skills and also
    with the layout on your weblog. Is this a paid theme
    or did you modify it yourself? Either way keep up
    the excellent quality writing, it’s rare to see a nice blog like this one nowadays.

    Reply

  4. viagra meditabs red viagra onlen – when did viagra come out

    Reply

  5. I love your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire someone to do it for you?

    Plz answer back as I’m looking to design my own blog and would like to find out where u got this from.
    cheers

    Reply

  6. youtube viagra prices 365pills mobi catalog viagra jakxtcc – viagra expiration

    Reply

  7. doxycycline hyc generic doxycycline – buy doxycycline hyclate 100mg without a rx

    Reply

  8. amoxicillin 500 generic amoxil – amoxicillin no prescription

    Reply

  9. stromectol buy uk stromectol tablets – ivermectin 3mg

    Reply

  10. ivermectin 1mg stromectol 3 mg tablets price – stromectol order

    Reply

  11. ivermectin usa buy stromectol online – purchase oral ivermectin

    Reply

  12. stromectol australia buy stromectol online – ivermectin 6 mg tablets

    Reply

  13. buy anti biotics without prescription prescription meds without the prescriptions – how to treat ed

    Reply

  14. best price for generic viagra on the internet prescription drugs without doctor approval – best ed treatments

    Reply

  15. men ed prescription drugs without prior prescription – buy prescription drugs without doctor

    Reply

  16. viagra without a prescription buy prescription drugs without doctor – ed natural remedies

    Reply

  17. ivermectin 1 cream 45gm buy stromectol – ivermectin buy online

    Reply

  18. lexapro medication buy lexapro – where to buy generic lexapro

    Reply

  19. lexapro 0.5 mg buy lexapro online without prescription – pharmacy price for lexapro 20 mg

    Reply

  20. generic brand for lexapro lexapro generic – where can i buy lexapro online

    Reply

  21. Hey just wanted to give you a quick heads up. The words
    in your article seem to be running off the screen in Safari.
    I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know.
    The style and design look great though! Hope you get the issue
    resolved soon. Thanks

    Reply

  22. viagra online usa viagra online usa – viagra without a doctor prescription usa

    Reply

  23. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% sure.

    Any suggestions or advice would be greatly appreciated.
    Many thanks

    Reply

  24. buy cialis cheap prices fast delivery order cialis brand – europe cialis

    Reply

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.